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Retailer Trip to the Meindl Factory in Kirchanschoring

Posted: by Mike Rummery
Tagged: meindl, factory, visit, retailers

Retailer Trip to the Meindl Factory in Kirchanschoring

The month of March saw another successful retailer’s trip out to the Meindl factory in Kirchanschoring, southern Germany.

Accompanied by Nick Bramwell, Mike Rummery and Marina Carmichael from Bramwell International, Meindl retailers from Ireland and the UK all converged at Munich airport for the drive south through the Bavarian countryside. As the snow covered Bavarian mountains started to come into view, we arrived at our


, a former monastery, in the border town of Laufen. After a hearty dinner and a beer or three, we all set off to our

beds for an early start


To our surprise and delight, we awoke to a snow covered landscape. We had found winter! Work at the factory starts at 7am in the morning, so the production lines were in full flow by the time we arrived. After being welcomed by Lars and Lukas Meindl, we all headed up to the Meindl museum to see some of Meindl’s early boots and history.

As the day progressed, we learnt about how Meindl source and select the quality European leathers used in their footwear and their relationship with WL Gore in the development and production of the first Gore-tex walking boot. We saw the design process and how a new boot is sized-up and how the leather is

laser cut

to maximise the use of the leather skin and avoid expensive waste.

Hand stitching
Hand stitching

On the busy factory floor, boots were being moulded, stitched, glued, crafted, laced, checked and boxed ready for worldwide despatch. It’s always interesting, even to a regular visitor, how labour intensive the whole process of creating a Meindl boot is. As one visitor commented, “Meindl boots really are handmade”.

After lunch, suited and booted in new Meindl Air

Revolution Ultra boots and Revolution socks, we all headed off to the hills around Salzburg in Austria. Lead by Lars Meindl, we climbed and walked around Kapuzinerberg in Salzburg and enjoyed stunning views of the surrounding city and beyond. Later, we walked around the old

city of Salzburg taking in the sights and finished in a traditional beer house for more food and more beer.

A big thank you to our retailers who kindly took time out to visit the home of Meindl and all have taken a wealth of information back with them to share with colleagues and customers alike.

Participants: Foothills of Sheffield, George Fisher, Rathbones, The Walking Shop of Leyburn, Whalley Warm & Dry, Joe Brown, Fox’s of Amersham, Action Outdoors in Ipswich, Open Air in Cambridge, Rutland Outdoors, Blacks and The Great Outdoors in Dublin.

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